Dubai, UAE, November 27, 2016:Al Asyl, the organic cosmetics manufacturer, continues its geographic expansion into Saudi Arabia by partnering with one of the country's largest retailers, Panda supermarkets. The company views the Kingdom as a key market and demographic to its overall middle east strategy due to its population size, level of saturation and barriers to entry. The successful partnership vastly increases the number stockists in the region.
Al Asyl’s Organic Argan Oil is the first line of its kind in the Middle East, which provides certified premium Organic Argan Oil at an affordable price. With many Argan Oil products in the market, not all can guarantee that it is pure Argan and most do not guarantee good quality. For this reason, Al Asyl introduced business transparency in providing certified Organic Argan Oil of highest grade to the Middle East market.
The premium violet-glass bottling is manufactured in Germany and preserves the oil for 12 months. This is particularly beneficial for the Middle East where there is strong heat and exposure to the sun.
Al Asyl will be available in over 43 Panda stores across the country including Makkah and Medina. One of Al Asyl’s main ethos is to provide social impact within communities and environmental sustainability. Al Asyl pledge 10% of earnings to orphanages across Morocco and to mark this enterprise in Saudi Arabia, Al Asyl will be sponsoring the Umrah of one lucky customer.